Postgraduate Diploma in Entrepreneurial Management

This module provides students with a locally relevant and internationally applicable foundation in entrepreneurship and enterprise creation. It develops applied competence for becoming an informed entrepreneur and for working across commerce, industry, academia and the public sector. Its interdisciplinary approach also supports continued professional growth across different areas of business.

This module equips students with the knowledge and practical skills required to plan, execute, monitor, control and close projects successfully across different industries. It covers project scope and characteristics, the responsibilities of project managers, the project lifecycle, business-case development and integrated project planning. Students also learn to manage deliverables, milestones, stakeholders, resources and risks, while applying practical tools such as work breakdown structures, Gantt charts, critical path analysis and earned value management to support effective project decision-making.

This module develops students’ ability to integrate entrepreneurial thinking with strategic management to identify opportunities, achieve competitive advantage and support organisational growth and innovation. Students explore the strategic management process, strategic leadership and the Analysis-Formulation-Implementation framework, while learning to assess internal and external environments, organisational resources and capabilities. The module also covers strategy formulation, organisational structure, culture and control systems, as well as corporate entrepreneurship, strategic renewal, innovation, business-model reconstruction and opportunity-seeking behaviour.

This module develops students’ understanding and application of different leadership theories, perspectives and approaches. Students critically evaluate contemporary leadership issues, analyse leadership within a team context and reflect on their own leadership practices. The module also develops the ability to understand and manage organisational change effectively.

This module develops students’ understanding of strategic marketing concepts and their practical application in organisational settings. Students learn to develop and operationalise a marketing plan, evaluate marketing environments, apply relevant marketing models and tools, and assess strategic and tactical marketing alternatives. The module also develops skills in preparing formal marketing reports with relevant financial outputs, working effectively in teams and applying entrepreneurial marketing strategies to create competitive advantage.

This module equips students with the ethical reasoning and critical thinking skills required to navigate the complex ethical challenges of contemporary entrepreneurial and business environments. It focuses on ethical leadership and responsible business conduct, helping students consider moral dilemmas, stakeholder expectations and sustainability challenges when making business decisions.

This module develops students’ ability to understand and apply major business strategy frameworks in complex organisational contexts. Students learn to analyse the internal and external strategic environment of a firm, formulate well-supported recommendations and appreciate the different actors, processes and actions involved in strategy development. The module also explores strategic control and develops the ability to communicate logical, coherent strategic analysis and solutions to complex business cases.

This module explores the importance of culture and human capital management in international and organisational contexts. Students examine how cross-cultural issues affect the management of business functions across national borders and apply theories of culture in international business settings. The module also covers high-performance people management practices, performance contracting and feedback, talent recruitment and retention, employee relations and the effective resolution of workplace differences.

This module introduces students to key accounting and financial management concepts required for managerial decision-making. Students learn to identify and understand the elements of financial statements, conduct financial statement and accounting ratio analysis, perform cost-volume-profit calculations and apply capital budgeting techniques.

This module develops students’ understanding of operations and supply chain management within organisational settings. It covers operations strategy, performance objectives, capacity strategy, supplier relationships and sustainable supply chain principles. Students also explore breakthrough and continuous improvement, the influence of operations strategy on new product and service development, and the key considerations involved in designing and implementing organisational monitoring and control systems.

This module develops students’ practical understanding of research philosophies, paradigms and methodologies. Students learn to develop a literature-driven research question, work with qualitative and quantitative research methodologies and understand relevant data analysis techniques. The module also develops the ability to critically assess research articles and reports and culminates in the preparation of a research proposal or business plan.

This module provides a theoretical foundation in research philosophies, paradigms and research methodology. Students learn to develop a literature-driven research question, understand qualitative and quantitative research methodologies and data analysis techniques, and interpret the results of data analysis. The module also develops the ability to critically assess research articles and reports and to prepare a research proposal or business plan.